Privacy Statement
The Company and the Sites are subject to the rules, regulations and requirements of the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of Hong Kong (“the Ordinance”). The interpretation of the terms and abbreviations used in this Privacy Policy can be found in the Terms and Conditions.
1. General
1.1 The Company and the Sites will ensure full compliance of the Ordinance to the strictest standards of security and confidentiality in respect of the Personal Information of Users on the Sites.
1.2 The Company will not release the Personal Information to anyone without the prior consent of the Users except to the authorised persons listed under Clause 4 below.
1.3 Users are strongly recommended to read this Privacy Policy carefully to have an understanding of the Company’s policy and practices with regard to the treatment of the Personal Information of the Users on the Sites.
1.4 This Privacy Policy is applicable to both registered and non-registered Users, and the provisions herein may be updated, revised, varied and/or amended from time to time as the Company deems necessary. If the User is under the age of 13, the Company would strongly recommend that prior consent is sought from a person with parental responsibility for the User, e.g. parent or guardian, who may contact the responsible personnel of the Company at [ ] for registering the User as member of the Sites.
1.5 If Users have questions or concerns regarding this Privacy Policy, they should first contact the Customer Service Representative of the Company's Customer Service Department at [ ].
2. Purpose of Collection of Information
2.1 In order to maximise the enjoyment of the Sites, Users may provide or may be asked to provide their Personal Information. Users should be aware that whilst it is not mandatory to provide such data, the Company and the Sites may not be able to provide certain Services without such data.
2.2 The Company shall limit the amount of Personal Information it collects to what is adequate and appropriate in order to achieve the following purposes, such list of which is not exhaustive:-
(a) for the provision of the Services;
(b) to identify the Users who view, post or otherwise access or use the Materials on the Sites;
(c) to identify and to provide to the Users marketing and promotional materials and information relating to special events hosted by the Company;
(d) to provide Users with a platform and forum for posting photos, sharing and discussing their insights in respect of services or products related to bakery;
(e) to design and provide products and services to Users in relation to the above purposes;
(f) to compile aggregate statistics about the Users and to analyse the Sites and service usage for the Company’s internal use; and
(g) to facilitate the Company and/or its affiliates to use the Personal Information of Users for purposes relating to the provision of services offered by the Company and marketing services, special events and/or promotions of the Company, its affiliates and/or their respective clients.
2.3 If the Company requires the use of the Personal Information of Users for a purpose other than those set out hereinabove, the Company may request the Users’ prior consent to the same (which includes an indication of no objection). If User is a minor, the prescribed consent should be given by their parent or guardian.
3. Collection of Personal Data
3.1 The Company may collect Personal Information of Users that are not otherwise publicly available. The Company may also collect additional personal information and/or data from a User in connection with contests, surveys, or special offers.
3.2 Only duly authorised staff of the Company will be permitted to access the Users’ personal information and data, and the Company shall not release such personal information and data to any third parties save and except for the circumstances listed out under Clause 4 below.
4. Disclosure or Transfer of Data
4.1 The Company agrees to take all reasonable and practicable steps to ensure that all Personal Information of Users are kept confidential and/or undisclosed, subject to the following.
4.2 In general, the Company will only disclose and/or transfer Personal Information of Users to the Company’s personnel and staff for the purpose of providing services to Users. However, the Company may disclose and/or transfer such Personal Information to third parties under the following circumstances:
(a) where such third parties have been duly authorised by the Company and under a duty of confidentiality to use such information and/or data and for the purpose of facilitating the provision of the Services on the Sites,;
(b) where such agents, affiliates or associates of the Company have been duly authorised by the Company to use such information and/or data;
(c) where the Company needs to protect and defend its rights and property;
(d) where the Company considers necessary or is compelled to do so in order to comply with the applicable laws and regulations, including without limitation compliance with a judicial proceeding, court order, or legal process served on the Sites; and
(e) where the Company otherwise deems it necessary in order to maintain and improve the provision of the Services on the Sites.
4.3 Personal data collected via the Sites may be transferred, stored and processed in any country in which the Company operates. By using the Sites, Users are deemed to have agreed to, consented to and authorised the Company to disclose and/or transfer their Personal Information under the circumstances aforesaid, as well as to any transfer of information (including the Personal Information) outside of the Users’ country.
5. Subscription of Newsletter/Promotional Materials/Marketing Materials
5.1 In addition to the Notifications which will be sent to Users in accordance with their Personal Information and preferences, the Company may from time to time send to members and Users of the Sites newsletters, promotional materials and marketing materials based on the Personal Information that they have provided to the Company.
5.2 The Company may use the Personal Information of Users in direct marketing and the Company shall obtain the Users’ consent (which includes an indication of no objection) before doing so. The following are classes of products and services which may be marketed, such list of which is not exhaustive:-
(a) products and services related to bakery;
(b) products and services offered by the Company’s affiliates and advertisers. Full details of such affiliates and advertisers can be found in the relevant advertisements and/or promotional or marketing materials for the relevant products and services;
(c) special events hosted by the Company for members and Users, including but not limited to courses, workshops, and competitions; and
(d) reward, loyalty or privileges programmes and related products and services.
5.3 The Company may receive money or other property in return for providing the Personal Information to such third parties contained in Clause 5.2 and, upon obtaining the User’s consent to do so, the Company shall inform the Users if the Company receives any money or other property in return for providing such Personal Information to such third parties.
5.4 The Company provides options for Users to “opt-out” of receiving the Notifications and/or such materials as provided in this Clause 5. Users may, at any time, choose to sign up or unsubscribe for such Notifications and/or materials by logging into the registration or User account maintenance webpage, or clicking on the automatic link appearing in each newsletter/message, or contact the Customer Service Representative of the Company at [ ].
6. Access
6.1 Any User is entitled to request access to or make amendments to their Personal Information kept with the Company by contacting the Customer Service Representative of the Company at [ ].
6.2 In the event that a User wishes to access or amend their Personal Information, the Company reserves the right to request the User to provide personal details in order to verify and confirm their identity. HKID card number or passport number or business registration certificate number cannot be amended unless such data is proved to be inaccurate. The Company shall endeavour to respond to a User’s requests within 30 days of the User’s request.
7. Cookies and Log Files
7.1 The Company does not collect any personally identifiable information from any Users whilst they visit and browse the Sites, save and except where such information of the Users are expressly requested. When Users access the Sites, the Company records their visits only and do not collect their Personal Information. The server software operated by the Sites will also record the domain name server address and track the pages the Users visit and store such information in “cookies”, and gather and store information like internet protocol (IP) addresses, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data in log files. All these are done without the Users being aware that they are occurring.
7.2 The Company does not link the information and data automatically collected in the above manner to any personally identifiable information. The Company generally uses such automatically collected information and data to estimate the audience size of the Sites, gauge the popularity of various parts of the Sites, track Users’ movements and number of entries in the Company’s promotional activities and special events, measure Users’ traffic patterns and administer the Sites. Such automatically collected information and data will not be disclosed save and except in accordance with the Clause 4 above.
8. Links to Third Party websites
8.1 The Sites may provide links to other websites which are not owned or controlled by the Company. The Personal Information of Users may be collected on these other websites when Users visit or make use of the services provided in such websites. Where and when Users decide to click on any advertisement or hyperlink on the Sites which grants Users access to another website, the protection of the Personal Information of Users which are deemed to be private and confidential may be exposed in these other websites.
8.2 Non-registered Users who gain access to the Sites via their accounts in online social networking tools, such as Facebook, are deemed to have consented to the terms of this Privacy Policy, and Personal Information of such Users which have been provided to those networking tools may be obtained by the Company and be used by the Company and its authorized persons in and outside of the User’s country for the purpose of providing services and marketing materials to the Users. These Users are deemed to have consented to the Company and its authorised personnel’s access and use of the Personal Information so obtained.
8.3 This Privacy Policy is only applicable to the Sites. Users are reminded that this Privacy Policy grants no protection to Personal Information of Users which may be exposed on websites other than the Sites, and the Company is not responsible for the privacy practices of such other websites. Users are strongly recommended to refer to the respective privacy policies of such other websites.
9. Security
9.1 The security of Personal Information of Users is important to the Company. The Company will always strive to ensure that Personal Information of Users will be protected against unauthorised access. The Company has implemented appropriate electronic and managerial measures in order to safeguard, protect and secure the Personal Information of Users.
9.2 Personal Information of Users are only accessible by the authorised personnel of the Company or its authorised third parties as provided in this Privacy Policy, and such personnel shall be instructed to observe the terms of this Privacy Policy when accessing the Personal Information. The Company will only keep the Personal Information of Users for as long as is necessary to fulfill the purpose for which it is collected. Registered Users should takes steps to safeguard their unique Username and Password by keeping it secret and confidential and never share these details with anyone. Users are also recommended to periodically change their Password in order to further safeguard their Personal Information.
9.3 The Company abides by the generally accepted industry standards to protect the Personal Information of Users on the Sites, both during transmission and once the Company receives it. However, while the Company strives to protect the Personal Information against unauthorized access, the Company cannot guarantee that such transmission or methods of electronic storage adopted by the Company are 100% secure.
10. Retention of Personal Information
10.1 Once the Company has obtained the Personal Information, it will be maintained securely in the system operated by the Company. Subject to legal requirements, the Personal Information may be retained by the Company after deactivation of the relevant service until the User requests the Company in writing to erase their Personal Information from the Company's database or to terminate his/her membership of the Sites.
11. Reservation of Rights
11.1 The Company reserves the right to make changes, improvements, alterations and/or amendments to the Privacy Policy as the Company deems necessary at any time, without prior notice and without liability. All Users are advised to check the Privacy Policy regularly.
11.2 If the Company decides to make changes, improvements, alterations and/or amendments to the Privacy Policy, the Company will post those changes to this webpage and/or other places the Company deems appropriate so that Users would be aware of what information the Company collects, how the Company uses it, and under what circumstances, if any, the Company discloses it.
1. General
1.1 The Company and the Sites will ensure full compliance of the Ordinance to the strictest standards of security and confidentiality in respect of the Personal Information of Users on the Sites.
1.2 The Company will not release the Personal Information to anyone without the prior consent of the Users except to the authorised persons listed under Clause 4 below.
1.3 Users are strongly recommended to read this Privacy Policy carefully to have an understanding of the Company’s policy and practices with regard to the treatment of the Personal Information of the Users on the Sites.
1.4 This Privacy Policy is applicable to both registered and non-registered Users, and the provisions herein may be updated, revised, varied and/or amended from time to time as the Company deems necessary. If the User is under the age of 13, the Company would strongly recommend that prior consent is sought from a person with parental responsibility for the User, e.g. parent or guardian, who may contact the responsible personnel of the Company at [ ] for registering the User as member of the Sites.
1.5 If Users have questions or concerns regarding this Privacy Policy, they should first contact the Customer Service Representative of the Company's Customer Service Department at [ ].
2. Purpose of Collection of Information
2.1 In order to maximise the enjoyment of the Sites, Users may provide or may be asked to provide their Personal Information. Users should be aware that whilst it is not mandatory to provide such data, the Company and the Sites may not be able to provide certain Services without such data.
2.2 The Company shall limit the amount of Personal Information it collects to what is adequate and appropriate in order to achieve the following purposes, such list of which is not exhaustive:-
(a) for the provision of the Services;
(b) to identify the Users who view, post or otherwise access or use the Materials on the Sites;
(c) to identify and to provide to the Users marketing and promotional materials and information relating to special events hosted by the Company;
(d) to provide Users with a platform and forum for posting photos, sharing and discussing their insights in respect of services or products related to bakery;
(e) to design and provide products and services to Users in relation to the above purposes;
(f) to compile aggregate statistics about the Users and to analyse the Sites and service usage for the Company’s internal use; and
(g) to facilitate the Company and/or its affiliates to use the Personal Information of Users for purposes relating to the provision of services offered by the Company and marketing services, special events and/or promotions of the Company, its affiliates and/or their respective clients.
2.3 If the Company requires the use of the Personal Information of Users for a purpose other than those set out hereinabove, the Company may request the Users’ prior consent to the same (which includes an indication of no objection). If User is a minor, the prescribed consent should be given by their parent or guardian.
3. Collection of Personal Data
3.1 The Company may collect Personal Information of Users that are not otherwise publicly available. The Company may also collect additional personal information and/or data from a User in connection with contests, surveys, or special offers.
3.2 Only duly authorised staff of the Company will be permitted to access the Users’ personal information and data, and the Company shall not release such personal information and data to any third parties save and except for the circumstances listed out under Clause 4 below.
4. Disclosure or Transfer of Data
4.1 The Company agrees to take all reasonable and practicable steps to ensure that all Personal Information of Users are kept confidential and/or undisclosed, subject to the following.
4.2 In general, the Company will only disclose and/or transfer Personal Information of Users to the Company’s personnel and staff for the purpose of providing services to Users. However, the Company may disclose and/or transfer such Personal Information to third parties under the following circumstances:
(a) where such third parties have been duly authorised by the Company and under a duty of confidentiality to use such information and/or data and for the purpose of facilitating the provision of the Services on the Sites,;
(b) where such agents, affiliates or associates of the Company have been duly authorised by the Company to use such information and/or data;
(c) where the Company needs to protect and defend its rights and property;
(d) where the Company considers necessary or is compelled to do so in order to comply with the applicable laws and regulations, including without limitation compliance with a judicial proceeding, court order, or legal process served on the Sites; and
(e) where the Company otherwise deems it necessary in order to maintain and improve the provision of the Services on the Sites.
4.3 Personal data collected via the Sites may be transferred, stored and processed in any country in which the Company operates. By using the Sites, Users are deemed to have agreed to, consented to and authorised the Company to disclose and/or transfer their Personal Information under the circumstances aforesaid, as well as to any transfer of information (including the Personal Information) outside of the Users’ country.
5. Subscription of Newsletter/Promotional Materials/Marketing Materials
5.1 In addition to the Notifications which will be sent to Users in accordance with their Personal Information and preferences, the Company may from time to time send to members and Users of the Sites newsletters, promotional materials and marketing materials based on the Personal Information that they have provided to the Company.
5.2 The Company may use the Personal Information of Users in direct marketing and the Company shall obtain the Users’ consent (which includes an indication of no objection) before doing so. The following are classes of products and services which may be marketed, such list of which is not exhaustive:-
(a) products and services related to bakery;
(b) products and services offered by the Company’s affiliates and advertisers. Full details of such affiliates and advertisers can be found in the relevant advertisements and/or promotional or marketing materials for the relevant products and services;
(c) special events hosted by the Company for members and Users, including but not limited to courses, workshops, and competitions; and
(d) reward, loyalty or privileges programmes and related products and services.
5.3 The Company may receive money or other property in return for providing the Personal Information to such third parties contained in Clause 5.2 and, upon obtaining the User’s consent to do so, the Company shall inform the Users if the Company receives any money or other property in return for providing such Personal Information to such third parties.
5.4 The Company provides options for Users to “opt-out” of receiving the Notifications and/or such materials as provided in this Clause 5. Users may, at any time, choose to sign up or unsubscribe for such Notifications and/or materials by logging into the registration or User account maintenance webpage, or clicking on the automatic link appearing in each newsletter/message, or contact the Customer Service Representative of the Company at [ ].
6. Access
6.1 Any User is entitled to request access to or make amendments to their Personal Information kept with the Company by contacting the Customer Service Representative of the Company at [ ].
6.2 In the event that a User wishes to access or amend their Personal Information, the Company reserves the right to request the User to provide personal details in order to verify and confirm their identity. HKID card number or passport number or business registration certificate number cannot be amended unless such data is proved to be inaccurate. The Company shall endeavour to respond to a User’s requests within 30 days of the User’s request.
7. Cookies and Log Files
7.1 The Company does not collect any personally identifiable information from any Users whilst they visit and browse the Sites, save and except where such information of the Users are expressly requested. When Users access the Sites, the Company records their visits only and do not collect their Personal Information. The server software operated by the Sites will also record the domain name server address and track the pages the Users visit and store such information in “cookies”, and gather and store information like internet protocol (IP) addresses, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data in log files. All these are done without the Users being aware that they are occurring.
7.2 The Company does not link the information and data automatically collected in the above manner to any personally identifiable information. The Company generally uses such automatically collected information and data to estimate the audience size of the Sites, gauge the popularity of various parts of the Sites, track Users’ movements and number of entries in the Company’s promotional activities and special events, measure Users’ traffic patterns and administer the Sites. Such automatically collected information and data will not be disclosed save and except in accordance with the Clause 4 above.
8. Links to Third Party websites
8.1 The Sites may provide links to other websites which are not owned or controlled by the Company. The Personal Information of Users may be collected on these other websites when Users visit or make use of the services provided in such websites. Where and when Users decide to click on any advertisement or hyperlink on the Sites which grants Users access to another website, the protection of the Personal Information of Users which are deemed to be private and confidential may be exposed in these other websites.
8.2 Non-registered Users who gain access to the Sites via their accounts in online social networking tools, such as Facebook, are deemed to have consented to the terms of this Privacy Policy, and Personal Information of such Users which have been provided to those networking tools may be obtained by the Company and be used by the Company and its authorized persons in and outside of the User’s country for the purpose of providing services and marketing materials to the Users. These Users are deemed to have consented to the Company and its authorised personnel’s access and use of the Personal Information so obtained.
8.3 This Privacy Policy is only applicable to the Sites. Users are reminded that this Privacy Policy grants no protection to Personal Information of Users which may be exposed on websites other than the Sites, and the Company is not responsible for the privacy practices of such other websites. Users are strongly recommended to refer to the respective privacy policies of such other websites.
9. Security
9.1 The security of Personal Information of Users is important to the Company. The Company will always strive to ensure that Personal Information of Users will be protected against unauthorised access. The Company has implemented appropriate electronic and managerial measures in order to safeguard, protect and secure the Personal Information of Users.
9.2 Personal Information of Users are only accessible by the authorised personnel of the Company or its authorised third parties as provided in this Privacy Policy, and such personnel shall be instructed to observe the terms of this Privacy Policy when accessing the Personal Information. The Company will only keep the Personal Information of Users for as long as is necessary to fulfill the purpose for which it is collected. Registered Users should takes steps to safeguard their unique Username and Password by keeping it secret and confidential and never share these details with anyone. Users are also recommended to periodically change their Password in order to further safeguard their Personal Information.
9.3 The Company abides by the generally accepted industry standards to protect the Personal Information of Users on the Sites, both during transmission and once the Company receives it. However, while the Company strives to protect the Personal Information against unauthorized access, the Company cannot guarantee that such transmission or methods of electronic storage adopted by the Company are 100% secure.
10. Retention of Personal Information
10.1 Once the Company has obtained the Personal Information, it will be maintained securely in the system operated by the Company. Subject to legal requirements, the Personal Information may be retained by the Company after deactivation of the relevant service until the User requests the Company in writing to erase their Personal Information from the Company's database or to terminate his/her membership of the Sites.
11. Reservation of Rights
11.1 The Company reserves the right to make changes, improvements, alterations and/or amendments to the Privacy Policy as the Company deems necessary at any time, without prior notice and without liability. All Users are advised to check the Privacy Policy regularly.
11.2 If the Company decides to make changes, improvements, alterations and/or amendments to the Privacy Policy, the Company will post those changes to this webpage and/or other places the Company deems appropriate so that Users would be aware of what information the Company collects, how the Company uses it, and under what circumstances, if any, the Company discloses it.
